1. Introduction & Overview

Welcome to R. Pukhraj & Co. / AuraGold ("we," "our," "us"). We prioritize the privacy and security of our customers' personal information. This Privacy Policy outlines how we collect, use, store, disclose, and safeguard your data when you visit our website or purchase our luxury 22K gold-plated jewellery, in accordance with Indian Information Technology laws and Reserve Bank of India (RBI) payment guidelines.

2. Information We Collect

We collect essential personal information required to process, fulfill, and ship your jewellery orders smoothly:

• Personal Details: Customer Name, Mobile/Contact Phone Number, Email Address.
• Shipping & Delivery Details: Full House/Street Address, City, State, PIN Code, Landmark.
• Payment & Transaction Information: Selected payment method (UPI, Cards, NetBanking, COD), order ID, and transaction reference numbers transmitted securely via Razorpay Payments Private Limited. Note: We NEVER store your sensitive credit/debit card numbers, CVVs, or Banking passwords on our servers.
• Technical Data: IP address, device browser type, and operational session cookie logs for fraud prevention.

3. How We Use Your Data

Your personal data is used solely for legitimate business operations:

• Processing, verifying, and dispatching your jewellery orders.
• Managing inventory stock decrement and sending real-time SMS/Email order status updates.
• Providing customer care support and answering pre-purchase or delivery inquiries.
• Preventing fraudulent transactions and ensuring overall payment security.

4. Payment Gateway Security & Razorpay Integration

All online financial transactions are processed securely through PCI-DSS certified payment aggregators, specifically Razorpay Payments Private Limited. Data transmitted between your browser and the payment gateway is encrypted using 256-bit Industry-Standard Secure Socket Layer (SSL) encryption.

5. Disclosure to Authorized Third Parties

We do NOT rent, sell, or trade your personal data to third-party marketing companies. We only share necessary customer shipping details with our trusted courier logistics partners (such as Blue Dart, Delhivery, Speed Post) strictly to enable parcel delivery.

6. Cookie Policy

Our website utilizes essential session cookies to remember your shopping cart items and maintain secure checkout sessions. You may manage or disable cookies via your browser settings, though doing so may affect cart functionality.

7. Your Rights & Data Grievance Contact

You have the right to request access to, correction of, or deletion of your personal contact data stored with us. For any privacy queries or data grievance requests, please contact our support desk: